Curious what’s trending in 2022 in terms of skin health and beauty? We’ve rounded up the top 5 trends to keep your eye on as we head into the new year. What will you incorporate into your routine?
Trend #1 – Out With Anti-Aging
You heard it here first – well, at least you heard it from us in October, 2019 when we rebranded Anti-Aging Formula to Renew + Protect. As we always say, it’s about beauty you can see, and feel. When do you feel your best? When you’re getting enough sleep, and incorporating wellness practices like exercise and meditation and drinking enough water amongst many other personal practices. According to Refinery 29, 2022 is more about anti-stress than anti-aging.
Trend #2 – Blue Light Protection
It’s no secret most of us are spending too much time in front of one screen or another – plus, we get exposed to blue light via the sun. Expect to see more solutions for protection in 2022, i.e. products that combine SPF with antioxidants. May we direct your attention to our foundational product, Renew + Protect – it’s authorized to increase skin resistance to UV-induced sunburn, and combines high quality fish oil with powerful antioxidants called lutein and zeaxanthin. You may not know this, but we actually also have an eye-health claim for Renew + Protect – it’s a source of antioxidants for the maintenance of eye health!
Trend #3 – Returning to your Makeup Bag
Throughout the pandemic, many of us are embracing our make-up free faces and loving it. As we spend more time outside our homes, dabbling in socialization and maybe even events, we’ll find ourselves returning to our makeup bags – perhaps with renewed inspiration and a lot of TikTok trends to try out! As Spa + Beauty today says, we’re ready to have fun again!
Trend #4 – Sustainable Beauty
It made our list previously, and it’s back for a reason – sustainable beauty is here to stay. From transparency in ingredients, to reuseable/refillable packaging and looking for third-party verification from companies like BCorp, consumers continue to be more discerning about what brands they’re supporting from a sustainability perspective. Not to brag, but Bend Beauty made a lot of progress in our commitment to sustainable beauty in 2021: our product line is now entirely carbon-neutral, we achieved BCorp certification, and more – you can learn all about it here.
Trend #5– Pairing Down
According to Bustle, in 2022 we will see a “less is more” approach when it comes to skin health. Think minimizing the number of steps in your routine, and focusing on those few quality products you know are your tried-and-trues. Make sure the products you’re investing in are evidence-based, with high quality ingredients and product claims. Efficacy is Queen in 2022!
We can’t wait to build beautiful skin with you. If you haven’t yet started your Bend Beauty journey yet, let’s go! Click here to shop our products now.
