At Bend Beauty, climate action is central to who we are as a brand. In the past year we’ve made significant progress on our goals to reduce our carbon impact, and to give back to organizations on the front lines of climate change. In 2021, we achieved B Corp Certification. Through our partnership with Carbon Fund, we have neutralized 72 metric tonnes of greenhouse gas emissions. As a proud member of 1% for the Planet, 1% of all of our sales are donated to sustainability-focused non-profit organizations.  

Looking to the future, we understand the essential intersectionality of planet and people impact efforts and as such are building a stage-appropriate foundational Equity and Inclusivity system based on the GBEIB framework. This foundation allows us to ensure that we are creating measurable people impact that is aligned with our company values. In addition, we are focusing on a more rigorous vetting process for all ingredient suppliers to ensure they have appropriate certifications that align with our company values.  

We recognize that our Climate Action strategy will be a constant work in progress, and while we don’t have all the answers, we want to share our path transparently with our communities as we continue to strive to set the standard for what it means to be a sustainable beauty brand. Happy Earth Day!