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HYDRATE + TONE stick packs in a glass tumbler beside a pineapple electrolyte drink and small green dumbbells

Coming soonHYDRATE + TONE

The electrolyte mix that builds you back

More energy, strength and muscle tone,* in a refreshing pineapple drink you’ll actually enjoy.

✓ Clinically studied★ 4.8 average rating✓ Licensed claims (NPN)✓ Certified B Corp✓ Free shipping over $99

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Find your ritual

Not sure where to start? Take the quiz

Answer five quick questions about your goals and lifestyle. We’ll recommend where to begin, and build you a personal ritual report.

  • Takes about two minutes
  • Recommendations matched to your goals
  • A free, printable report: the science behind your goals, habits for your lifestyle and your daily ritual
Find your ritual
Pages from a sample personal ritual report
Real results See all results →
Krista before, unretouched
Before
Krista after 90 days of RENEW + PROTECT, unretouched
After 90 days

Real, unretouched photos. 90 days of RENEW + PROTECT. Individual results vary.

From our community

Real skin. Real results.

Krista took RENEW + PROTECT daily for 90 days.

RednessIrritationHydration
“My skin has never looked so fresh and glowy. The redness is gone and I feel so much more confident about myself!”

Krista, 32 · 90 days on RENEW + PROTECT

Shop RENEW + PROTECT

See all results →

Why Bend is different

A higher standard

Since 2016, our own research, licensed claims and third-party testing have shaped every formula, so you can focus on feeling your best.

Our story →
Pouring RENEW + PROTECT softgels from the bottle into a hand

10+ years

Skin-led longevity

Leaders in skin health from within for over a decade. Skin is where longevity shows first, so it’s where we started.

Bend Beauty published studies: Morse et al. 2018, Photodermatol Photoimmunol Photomed, and Hall et al. 2020, J Nat Health Prod Res (open access)

Original

Proprietary clinical research

Many brands borrow the science behind their ingredients. We run our own novel studies on our formulas, published in peer-reviewed journals.

Open capsules showing the powdered formula inside

100%

Quality, verified

Every batch is third-party tested, and every ingredient is screened to meet the highest standards for quality and purity.

Bend Beauty products on display at a retail partner store

Trusted

Practitioner recommended

Recommended and sold by leading skin, wellness and longevity practitioners across North America.

Two friends walking arm in arm along the shoreline

B Corp

Sustainable by design

As a Certified B Corp, we’re continuously working to create positive environmental and social impact.

Our philosophy

Wellness longevity

More healthy years, lived well. It’s supporting the interconnected systems behind how you look, feel and age, from skin and cellular renewal to energy, gut health, stress and sleep.

Reviews

In their words

4.9
Average customer rating

★★★★★

I started taking this product when I was 38 and now at 43 I can say it helps with fine lines and skin firmness. I often get IPL at the spa and have been told my skin is amazing for being 43 with very little sun damage.
Amanda D. RENEW + PROTECT

★★★★★

Best collagen I have ever used. My skin is glowing and my hair is growing at the fastest rate I’ve ever seen. As a hairstylist, I now recommend this to my clients.
Angela M. MARINE COLLAGEN

★★★★★

It really works! I’m very fair and burn easily (even with sun screen) and a few years ago I developed an allergy to the sun breaking out in a red, itchy rash. Since taking Renew and Protect I am no longer troubled with the allergy and do not burn (with the religious use of 50 sunscreen).
Michelle C.✓ Verified buyer RENEW + PROTECT

★★★★★

Since starting Inner Harmony, I’ve felt more balanced, calm, and mentally clear. My energy is steadier, sleep has improved… It’s subtle but powerful. I just feel more like myself.
Brian INNER HARMONY

★★★★★

I’m on month two of using the Bend Renew and Protect capsules and my hairdresser noticed a difference! I’ve been with my hairdresser for 6 years and this is the first visit we didn’t need to trim my split ends.
Jenna RENEW + PROTECT

★★★★★

You will definitely start talking about poop more!! Gut Glow has been a game changer for me, no more bloating or gas.
Terri GUT GLOW

★★★★★

I have been on these for over 10 years my skin is so soft and glows. I feel great and swear you need to keep the inner healthy to keep outer looking it’s best.
Laura M.✓ Verified buyer RENEW + PROTECT

★★★★★

I am a nail biter.. so I have never had the best looking nails.. until I started using this product! After using the collagen for one month, my nails looked like they came out of a magazine lol.
Sylvia P. MARINE COLLAGEN

★★★★★

The positive benefits of Renew & Protect are tangible in my skin health. I see much more hydrated and even tone skin and during the summer months my skin feels much more protected against UV rays. I have never had a sun burn since using this. I will always use this!
Natalia L. RENEW + PROTECT

★★★★★

I have been using Bend for at least 10 years and it has helped my nails grow stronger and my hair thick and healthy. I would recommend this product for everyone.
Evelyn N.✓ Verified buyer RENEW + PROTECT

Real reviews from Bend Beauty customers. Individual results vary.

The Journal

Wellness longevity, decoded for daily life.

Evidence-based notes on skin, longevity, and the art of aging well, from the team behind Bend.

Featured · Sleep & Stress · 8 min read

My Perimenopause Journey - A Personal Trainer & Holisitc Lifestyle Coach's Experience

I was 34 when I found out I was perimenopausal. I'd been a personal trainer for years. I knew how to eat, how to train and...

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Featured · Sleep & Stress · 3 min read

What the Research Says About Ashwagandha and Menopause

Learn more about the benefits of KSM-66 Ashwagandha® for relieving symptoms associated with perimenopause and menopause. Exciting new research is paving the way for support during...

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Featured · Skin Longevity · 6 min read

The Research Behind RENEW + PROTECT: More Than the Sum of Its Ingredients

Discover the research behind RENEW + PROTECT: how omega-3s, GLA, lutein, zeaxanthin & vitamin D3 work together to support skin against UV stress.

Read the article
Featured · Skin Longevity · 4 min read

Beyond Sunscreen: How Skin Health Supplements Can Help Support Your Skin’s Natural Defences

Discover how skin health supplements and carotenoids like lutein and zeaxanthin support UV resilience from the inside out. Learn why an internal-to-external approach to oxidative stress...

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Featured · Cellular Renewal · 4 min read

What Telomeres Can Teach Us About Healthy Aging

Explore the intersection of longevity science and skin health. This post delves into our study on RENEW + PROTECT, which suggests that targeted supplements may slow...

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Featured · Gut Health · 4 min read

How to Reduce IBS Bloating Naturally

Discover effective, natural strategies to manage IBS bloating. Learn how the gut microbiome influences your digestion and how targeted dietary changes, stress management, and high-quality prebiotic...

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Featured · Sleep & Stress · 4 min read

Top Stress Support Supplements: Finding Your Inner Calm

Discover how to choose the top stress support supplements for your wellness routine. Learn about the science of adaptogens like KSM-66 Ashwagandha® and how to maintain...

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Featured · Skin Longevity · 4 min read

Glow From Within: Why Omega-3s are a Game-Changer for Your Skin

Expand your skincare knowledge with this brief read on how omega-3s for skin health help transform your skin from the inside out. Discover the science behind...

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Featured · Sleep & Stress · 3 min read

Supplements for Reducing Stress: The Importance of Branded Ingredients

Learn why branded ingredients like KSM-66 Ashwagandha® and Oxyjun® Arjuna are essential in supplements for reducing stress. Discover the science of resilience and how clinically backed...

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Featured · Gut Health · 3 min read

Prebiotic vs Probiotic for Gut Health: A Simple Guide to Digestive Wellness

Discover the simple differences between prebiotics and probiotics. Learn why GUT GLOW uses premium, slow-fermenting fibers like Sunfiber® and inavea™ acacia to support gut health and...

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Featured · Skin Longevity · 3 min read

60-Second Rituals: Simple Daily Habits for Skin Health and Longevity

Discover how simple daily habits like pairing your morning water with RENEW + PROTECT, boosting your coffee with MARINE COLLAGEN + CO-FACTORS or GUT GLOW, and...

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Featured · Sleep & Stress · 3 min read

INNER HARMONY: A Deep Dive Into Our Innovative Formula

Discover the science behind Bend Beauty's INNER HARMONY. Learn how these ingredients work together to help you adapt to stress, improve sleep quality, and enhance physical...

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Featured · Energy & Strength · 2 min read

6 Ways to Stay Active This Winter

Stay active this winter with six simple, repeatable ideas: dance, yoga or Pilates, at-home strength, brisk walks, a winter-friendly sport, and active recovery. Keep it consistent...

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Tiny Wellness Wins for the New Year

Discover easy, tiny habits that will help you have a happy, healthy new year. From morning light to post-meal walks, these five tiny wellness wins make...

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Glow From Within: Your Ultimate Holiday Wellness Guide

A holiday guide to manage stress, improve sleep, support gut health, and keep skin vitality with Bend Beauty’s science-backed supplements. It acknowledges the season’s overwhelm, indulgence,...

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Featured · Sleep & Stress · 2 min read

The Truth About Chronic Stress and Aging

Did you know that chronic stress can actually speed up the aging process? When we're stressed, our bodies produce cortisol, a hormone that, in excess, can...

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FAQ

Questions, answered

Can’t find what you’re looking for? Our team is happy to help.

Contact us
What is Bend Beauty?

Bend Beauty is a Canadian wellness longevity brand. Since 2016 we have made clinically studied supplements that support skin health and healthy aging from within, now spanning skin, collagen, energy, gut health, and stress and sleep.

How long until I see results?

Consistency matters most. Many of our actives are studied over 8 to 12 weeks of daily use, and the people in our real results were photographed after 90 days. Some formulas, like INNER HARMONY, can be felt sooner.

Are your claims clinically supported?

Our formulas are licensed by Health Canada (NPN), so the research and claims behind them are reviewed before they reach the label. We use the therapeutic doses studied in clinical research, and our own research is published in peer-reviewed journals.

Are your products third-party tested?

Yes. Every batch is tested by an independent third-party lab for quality and purity.

Does RENEW + PROTECT replace sunscreen?

No. RENEW + PROTECT supports your skin from within, but it is not a replacement for topical sunscreen. Keep wearing your daily SPF.

Can I take more than one formula together?

Yes. Our formulas are designed to work together, for example RENEW + PROTECT with MARINE COLLAGEN + CO-FACTORS. Our bundles pair them at a saving, and our ritual quiz can suggest a combination for your goals.

Where do you ship?

We ship across Canada and the United States, with free shipping on orders over $99 in Canada and over $80 in the US.

*See each product page for the complete description, directions and approved claims.