We recently shared the exciting news that Bend Beauty achieved B Corp certification. In honor of Earth Month, we wanted to break this down and educate our communities about what this certification really means.  

What is B Corp Certification? 

B Corp Certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. In order to achieve certification, a company must:  

• Demonstrate high social and environmental performance by achieving a B Impact Assessment score of 80 or above and passing our risk review. Multinational corporations must also meet baseline requirement standards.  

• Make a legal commitment by changing their corporate governance structure to be accountable to all stakeholders, not just shareholders, and achieve benefit corporation status if available in their jurisdiction.  
• Exhibit transparency by allowing information about their performance measured against B Lab’s standards to be publicly available on their B Corp profile on B Lab’s website.   

How does B Corp Determine the Standards for Certification? 

B Corp standards are independently governed by B Lab’s Standards Advisory Council and Board of Directors. They also seek input from external stakeholders and various Working and Advisory Groups.   

These standards are updated and improved on a regular basis with all standards development projects informed by research and multi-stakeholder input. 

Click here to learn more about our sustainability story.